At Preisler Productions we wish to provide you event design and inspiration that is authentic to your brand. A brand previously was thought of as a logo or monogram, but in recent years branding an event has gone beyond the scope of a symbol and spills into the curated style of all aspects of an event. You can’t simply ask someone “what are your colors?” and it encompass the immersive experience a personalized branding approach can provide.

Define Your Event’s Identity- Sharing the brand of your event helps you clearly articulate the essence and purpose of your event. Is it a charity gala, a product launch, a black tie affair, or something else? Understand the event’s unique selling points, target audience, and emotions you are trying to evoke and prepare graphics and style that embody that.

Design Should Be Timeless- Choose branding and event aesthetic that convey the personality, interests, and story of your group not just in present but where you wish for it to be headed. Ensure that your brand can grow with you. This can mean the scalability of the monogram or logo on something small versus something large, like a dance floor. This can also mean longevity over the course of years and growth within an organization. Will it still fit you in ten years?  

Personalization and storytelling- Design can be found from the first invitation that goes out to the parting gift in your car at valet. Prioritizing what you love, what tells your story, and properly budgeting around that will provide your biggest impact. Avoid the clutter and waste and focus on what is most important for you to convey. You will find the best return on your investment when your message is consistent throughout the entire event, because the intangible energy remains a “vibe”. Quality over quantity! Coco Chanel, one of the best designers in the world, said it best “The best color in the world is the one that looks good on you.” Find what is authentic to your brand, stick to it, don’t blurr your direction by adding frivolous things that do not stay consistent to it.

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